Primedia Instore

Falcon View House ,Constantia Park, 14 Avenue & Hendrick Portgieter Road ,Weltevreden Park, Gauteng


If you want to sway, influence and change shoppers decision making at point of purchase - then Primedia Instore's media services are ideal. Instore is where cash, shoppers and brands so what better place to talk to shoppers than when they are shopping and deciding what to buy.

Primedia Instore's media services let you talk to at least 27 million shoppers who frequent over 1 000 national trade outlets serviced within top-end and bottom-end, in store retail and wholesale trading environments.

Primedia Instore has been providing leading FMCG blue-chip clients with effective instore media solutions nationally for over 27 years.

Since 1996, Primedia Instore which was originally founded in 1982 as CartAd (Pty) Ltd, has been fully owned by Primedia Ltd.

Primedia Instore innovative instore media provide solutions to any marketing challenge from brand awareness to brand promotion and sampling. Find the perfect solution for your brand promotions with:

  • Illuminated Media-Lazo Glo, Brand Illuminator
  • In Aisle Media- Banner Ads, Shoppers Stoppers, Wobblers, Shelf Talkers, Gondola Ends
  • Fridge Media- Fridge Talk, Laza Fridge
  • Leaflets,Coupons, & Sampling- Take One Coupon Direct, ICM ,Showcase Direct
  • Till Media- Till Talk, Counter Talk
  • Trolley Media- Trolley Ads
  • Infromal Media- Posters, Hung & Strung

Using the latest in instore media technology Primedia Instore captures the shoppers attention and closes the sale.